At the end of 2011, Jo Malone spoke to an invited audience of PAs co-hosted by the Egremont Group and Miss Jones, a networking community for PAs to some of the biggest and well known brands in the UK.  We were asked at the lunch why we were sponsoring the event and the answer is simple.  We wanted to thank the many PAs we talk to who help us and also our client team members to navigate the packed schedules of the people they look after and open doors in their organisations which otherwise might just remain ajar...

Jo Malone, two weeks after launching her new brand, Jo Loves, kindly agreed to take time out of her very busy schedule to address our audience and talk to us about what inspires her and the importance we all have to play in building the future.  As Jo said, “We need passion and spirit to rebuild this country.”

It was a fascinating and inspirational talk and if you want to know the secret behind her success, well, she certainly has both passion and spirit in spades and hasn’t let anything hold her back.  She told us that she is very dyslexic and sees in pictures.  In her words, “I see in pictures.  I see in fragrance.  I create that moment in fragrance.”  If we took anything away from this event (apart from new friendships and a gift of perfume each!) it was that belief, courage, passion and spirit go a very long way in business.