Travel retail success will be measured by your ability to anticipate and respond to the needs of current and future passengers.  Travel retail operators must be totally in tune with who their passengers are, who they are likely to be in the future, which ones have the greater propensity to spend, what they will spend it on and be aspirational and innovative in their approach and delivery.  In addition, they need to understand how future trends will impact their passengers, particularly how consumer behaviour will change as they engage with innovative new technology.

We have helped clients (both retailers and airport operators) respond to this challenge through a number of complex activities -  including passenger segmentation and profiling, simulated experiential journeys, dwell time usage, through to the complete re-design of retail lounges at the sharp end. Working closely with clients, we have delivered highly significant commercial benefits through the implementation of a rigorous and structured category management approach.

We stand out in this sector because of our deep retail and food and beverage industry insights and experience, our innate understanding gained from working inside airport operators and their concession partners, our ability to move from analytical insight to strategy implementation, our global retail experience and above all our track record:  “This is an excellent and comprehensive piece of work – thanks, excellent stuff.” Chief Commercial Officer – Gatwick Airport Limited.

To use an airline analogy, we don’t just help you to fly the plane, we design it, train your staff and help you to land it safely.  If you want to radically improve your commercial performance, we are your one-stop shop.