Our client had lost 20% market share due to new discounters entering the market.  They asked us to help them find a low cost solution to regain their market share.

We applied a ‘launch and learn’ rapid 6-week new concept implementation and change process.

The scope included new range and pricing architecture, new layout and fixturing, new POS and local marketing and new staffing models and in store processes.

The new concept stores delivered a 50% reduction in product lines and sales increases of up to 40%. Due to its success, the “launch and learn” approach was repeated across the whole estate.