Egremont helps FMCG companies outperform the competition by embracing a culture of innovation supported by the right people, systems and processes to turn innovative ideas into action.

Like its partner in the value chain, Retail, the FMCG industry is under great pressure to reduce costs, increase productivity and innovate.  With the shift of power to the Retailers and few defensible competitive advantages, FMCG companies have to seek step change in their performance regularly and embed creativity and innovation throughout the business.   

Competition has been at its fiercest in the own label sector where many companies are competing primarily on price.  Consumer goods firms that have very tangible products need to be seen by their consumers to be continually innovating on all fronts – products, packaging, channels and customers.

This can no longer be the role of marketing or new product development, the innovation capability of the whole organisation needs to be developed.

The reason that companies facing these challenges fail is less likely to be a lack of vision or strategy and more likely an inability to execute that strategy effectively in the marketplace. Companies can too often fail to ensure the people, systems and processes are in place to make this happen seamlessly. This is what really differentiates the great companies.