Retail Redesign
Example 1
Client: Department store
Opportunity: to find creative but economic ways to refresh the concept and in-store product offer experience and drive sales in a competitive climate
How we helped:
- Developed radical new store concepts with small refit budgets, increasing sales by as much as 28% and margin by 1-2%
- Reviewed non value add activities, reducing the hours spent on admin and support to the value of 3 FTEs per store
- Introduced best practice buying and merchandising practices resulting in a 15-20% reduction in SKUs and improvement in stockturn
Example 2
Client: Health and Beauty Retailer
Opportunity: to identify a low cost, low investment solution to help the retailer regain a 20% market share loss as a result of new discounters entering
How we helped:
- Applied a ‘launch and learn’ rapid 6 week new concept implementation and change process, delivering a 50% reduction in product lines and sales increases of up to 40%
- Scope included new range and pricing architecture, new layout and fixturing, new POS and local marketing and new staffing models and in store processes
- ‘Launch and learn’ was so successful it was repeated across the whole estate